Mehedi Hasan

Digital Marketing Manager

ABCL IT • Full time

Aug 2021 - Present • 4 yrs 9 mos

At ABCL IT, a professional training institute, I work as a Digital Marketing Manager leading digital strategy, paid advertising, and performance marketing initiatives. My role focuses on building structured marketing funnels to generate qualified leads for technical and professional training programs. I plan and execute multi channel campaigns across Facebook and Instagram, managing everything from audience research and campaign setup to optimization and scaling. I design conversion focused strategies aligned with course launches, enrollment periods, and promotional campaigns. My responsibilities include Meta Ads campaign structure development, pixel implementation, event tracking, retargeting funnel creation, and continuous performance analysis. I closely monitor key metrics such as CTR, CPC, CPL, conversion rate, and overall return on ad spend to ensure campaigns remain cost efficient and results driven. In addition to paid media management, I oversee content direction, landing page alignment, and data driven decision making to improve lead quality and enrollment rates. I have helped streamline advertising processes by implementing structured testing frameworks, audience segmentation, and ongoing optimization strategies. Through strategic campaign planning and performance monitoring, I contribute to consistent lead generation, stronger online visibility, and scalable digital growth for the institute.

Social Media Manager

Signature Mind Training Institute • Full time

Jan 2019 - Jul 2021 • 2 yrs 6 mos

At Signature Mind Training Institute, I worked as a Social Media Manager where I was responsible for building and strengthening the institute’s online presence across multiple platforms. My role focused on content strategy, audience engagement, and paid advertising to support course promotions and brand growth. I developed and executed social media content calendars aligned with marketing objectives and training schedules. I managed Facebook and Instagram pages, created engaging post copies, designed campaign visuals, and monitored audience interaction to improve reach and engagement rates. I planned and launched paid Facebook and Instagram advertising campaigns to generate leads for training programs, workshops, and events. This included audience research, campaign setup, pixel tracking, retargeting strategy, and performance monitoring. I regularly analyzed key metrics such as CTR, CPC, conversion rate, and cost per lead to optimize campaign performance and improve return on ad spend. Through consistent optimization and structured funnel strategies, I helped increase qualified leads and improve overall campaign efficiency. I also collaborated with the internal team to align marketing messages with course offerings and seasonal promotions. During my time there, I contributed to expanding the institute’s digital reach, strengthening brand visibility, and creating data driven marketing processes that supported long term growth.