Aishyy Javed

Social media Market Manager

Google • Freelance

May 2026 - Present • 5 mos

I managed a Meta Ads campaign for DSC Trainings, with the goal of turning paid traffic into genuine leads and student enrollments. Instead of simply boosting an advertisement, I built the campaign around how potential students think, what they want, and what prevents them from taking action. I identified key motivations such as learning practical digital skills, entering freelancing, understanding AI, improving career opportunities, and creating new income possibilities. My copywriting experience helped me develop the campaign messaging, hooks, creatives, CTAs, and offer positioning around those motivations. I structured the ads to capture attention, create curiosity, communicate value, overcome hesitation, and guide prospects toward inquiry. I managed the audience targeting, campaign setup, creative testing, optimization, lead generation, and performance monitoring, focusing on lead quality rather than simply chasing clicks. The campaign reported $786 in ad spend, 233,674 reach, 273,541 impressions, 12,843 link clicks, and 4,892 reported conversions. The strategy connected the complete customer journey: Ad → Attention → Interest → Lead → Enrollment. My role wasn't just to run ads; it was to understand the audience, control the message they received, optimize the customer journey, and build a paid acquisition system designed to help DSC Trainings turn advertising into measurable business opportunities.