
Shanto
Web Analytics and Conversion Tracking Specialist
Competenze

Consulta i miei servizi


Portfolio
Esperienza lavorativa
GA4, Meta & Google Ads Tracking Expert
Self-Employed • Freelance
Oct 2024 - Feb 2026 • 1 yr 4 mos
I specialize in Web Analytics and Conversion Tracking implementation for service-based and eCommerce businesses. My expertise includes setting up accurate tracking systems that help businesses optimize paid advertising campaigns and improve attribution accuracy. → Google Analytics 4 (GA4) Configuration → Google Tag Manager (Web + Server-Side) → Google Ads Conversion Tracking → Meta Pixel & Conversion API → Enhanced Conversions & User-Provided Data → Call Tracking & Lead Attribution → Data Layer Implementation → Debugging & Tracking Audit I help businesses recover lost conversion data caused by iOS restrictions, tracking gaps, and misconfigured pixels. Many brands unknowingly lose 20–40% of their conversion data. I build structured tracking systems that ensure accurate reporting and scalable ad performance. My goal is simple: → Clean Data → Better Optimization → Higher ROI