Anas Abdurehman

SEO Executive – Shop Rigid Boxes

May 2025 - Nov 2025 • 6 mos

Managed end-to-end SEO strategies for Shop Rigid Boxes, an e-commerce packaging brand, with a focus on increasing organic traffic, keyword rankings, and qualified leads. Implemented technical, on-page, and content SEO strategies to improve search visibility for high-intent packaging and rigid box keywords. Key Responsibilities & Achievements: Conducted comprehensive keyword research and competitor analysis to identify high-value commercial search opportunities. Optimized product, category, and landing pages with SEO-friendly titles, meta descriptions, headings, internal linking, and image optimization. Performed technical SEO audits to resolve crawl errors, indexing issues, XML sitemap, robots.txt, Core Web Vitals, and website architecture improvements. Implemented schema markup and structured data to enhance search engine visibility and rich search results. Improved website crawlability, indexation, and user experience through technical recommendations and collaboration with developers. Tracked keyword rankings, organic traffic, and conversions using Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, and Screaming Frog. Worked closely with content writers to develop SEO-optimized product descriptions, category content, and blog articles targeting high-converting packaging keywords. Supported white-hat link-building campaigns to strengthen domain authority and improve overall search performance. Skills Search Engine Optimization (SEO) E-commerce SEO Technical SEO On-Page SEO Keyword Research Competitor Analysis SEO Audit Google Search Console Google Analytics 4 (GA4) Ahrefs SEMrush Screaming Frog SEO Spider Schema Markup Core Web Vitals Internal Linking Shopify SEO WooCommerce SEO Content Optimization Link Building Organic Traffic Growth

Technical SEO Optimization for Packaging Websites

Dec 2023 - Apr 2025 • 1 yr 4 mos

Managed technical and on-page SEO for packaging industry websites, focusing on improving search visibility, keyword rankings, and organic lead generation. Planned and executed SEO strategies for Phoenix Custom Boxes and related packaging brands, resulting in stronger website performance and higher rankings for commercial search terms. Key Responsibilities & Achievements: Conducted comprehensive technical SEO audits to identify and resolve crawl, indexing, and site performance issues. Performed keyword research and competitor analysis to target high-converting packaging-related search queries. Optimized service pages, product pages, meta titles, meta descriptions, headings, internal linking, image SEO, and URL structures. Improved Core Web Vitals, XML sitemaps, robots.txt, schema markup, and website architecture to enhance search engine crawling and indexing. Monitored SEO performance using Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, and Screaming Frog to identify growth opportunities. Collaborated with developers and content writers to implement SEO best practices and improve user experience. Tracked keyword rankings, organic traffic, and conversion metrics, delivering actionable insights through regular performance reporting.

Search Engine Optimization Specialist

Nov 2023 - Nov 2024 • 1 yr

Managed end-to-end SEO strategy for a glass and aluminum company, focusing on increasing organic traffic, local visibility, and qualified leads. Planned and executed technical SEO, on-page optimization, local SEO, and content strategies to improve rankings for high-intent commercial keywords. Key Responsibilities & Achievements: Conducted comprehensive keyword research and competitor analysis for glass and aluminum services. Optimized service pages, landing pages, meta titles, meta descriptions, headers, internal linking, and image SEO. Performed technical SEO audits, fixing crawl errors, indexing issues, XML sitemaps, robots.txt, and Core Web Vitals. Managed Local SEO campaigns, including Google Business Profile optimization, local citations, and Google Maps ranking improvements. Implemented schema markup and improved website architecture to enhance search visibility. Built high-quality backlinks through guest posting, niche edits, and outreach campaigns. Monitored SEO performance using Google Search Console, Google Analytics 4 (GA4), Ahrefs, and SEMrush, providing regular performance reports and recommendations. Collaborated with developers and content writers to improve website speed, user experience, and conversion-focused content.