
Ander Hoeno
Facebook Ads Marketing Expert and Creative Strategist
Competenze

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Portfolio
Esperienza lavorativa
GlowScales / Performance Marketer - Meta Ads
GlowScales • Lavoratore autonomo
Mar 2026 - Present • 7 mos
Glowscales is a Meta Ads practice built around one idea: every campaign needs one clear goal, tested, not guessed. I help businesses grow in two ways: bringing in new customers through targeted Facebook and Instagram ads, and filling hard-to-fill roles through Social Recruiting, reaching candidates who aren't actively job hunting but would switch for the right offer. Before founding Glowscales, I managed over €500,000 in ad spend and supported campaigns generating more than €3,000,000 in revenue. I bring that experience directly to every project I take on.
Media Buyer / Performance Marketer - Meta Ads
OML Studio • Freelance
Apr 2025 - Mar 2026 • 11 mos
I started as a complete beginner. I had never managed a single Meta Ads campaign before, and almost right away I was responsible for at least 30 client accounts at once, all live, all needing attention. I was completely overwhelmed. I made a lot of mistakes in that first stretch, some of them genuinely dumb ones, and there were moments I nearly quit. But after a while, something clicked. I started understanding the mechanics properly, and from there I kept getting better, month after month. It also started being genuinely fun, not just a job I was surviving. For months, I managed over 50 campaigns at the same time at the agency. I'm honestly grateful for that opportunity, it was demanding, but also one of the most valuable experiences I've had. Working with that many people and that many accounts taught me more than any course could have. I really enjoyed the work and the people I got to work with. Across all of those campaigns and accounts combined, over those months, I helped manage more than €500,000 in ad spend, and the campaigns I worked on generated over €3,000,000 in revenue in total. That's how I actually learned Meta Ads, not in theory, but by running it at scale, under pressure, for real businesses. Now I bring that same skill directly to my own partners, to get them the best results possible.