Andrew Baker

Founder & Creative Director | HoopsCat

Beacons • Full time

Dec 2022 - Present • 3 yrs 9 mos

• Built basketball-focused media brand to 62K YouTube subscribers, 50K TikTok followers, and 15K Instagram followers. • Generated more than 250 million combined views across YouTube, TikTok, and Instagram. • Produced a YouTube Short that reached 44 million views and a TikTok video that reached 7.2 million views. • Research NBA storylines, podcasts, interviews, and trending topics to identify compelling content opportunities. • Develop documentary-style content by connecting stories and perspectives from multiple podcasts, interviews, and media sources. • Create short-form content using editing, captions, sound design, motion graphics, music, and visual storytelling techniques. • Manage content strategy, topic selection, and publishing across multiple platforms. • Secure and execute brand partnerships with Anta, Omada, and HEIR.

Freelance Video Editor & Content Strategist | NotYourAverage_NBA

TikTok • Freelance

Nov 2023 - Dec 2024 • 1 yr 1 mo

• Produced approximately five videos per week for a large basketball-focused social media brand. • Identified content opportunities, selected topics, and edited short-form videos for distribution across social platforms. • Contributed to videos generating millions of views, including content exceeding 5 million views. • Maintained a consistent production schedule while balancing quality and engagement goals.

Social media Intern | AlltheSmoke Productions

All the Smoke Productions • Freelance

Jan 2023 - Mar 2023 • 2 mos

• Reviewed long-form podcast content and identified moments with strong short-form potential. • Edited and prepared content for YouTube, TikTok, Instagram, and Facebook. • Delivered content on deadline for publication by the social media team. • Assisted with content selection surrounding major NBA events, including NBA All-Star Weekend.