Anil M

Performance Marketing Specialist

U Web Media • Full time

Sep 2023 - Dec 2025 • 2 yrs 3 mos

Worked as a Performance Marketing Specialist, managing and optimizing paid advertising campaigns across multiple digital platforms to drive traffic, leads, and conversions for different business projects. Responsible for planning, creating, and managing Google Ads and Meta Ads (Facebook & Instagram Ads) campaigns for various industries. Performed detailed keyword research, audience targeting, and competitor analysis to develop effective advertising strategies and improve campaign performance. Created and managed multiple campaign types such as Search Campaigns, Display Campaigns, Engagement Campaigns, Lead Generation Campaigns, Conversion Campaigns, and E-commerce Sales Campaigns based on business goals and marketing objectives. Worked with different bidding strategies including Maximize Clicks, Maximize Conversions, and Conversion Optimization to improve ad performance and achieve better results. Handled campaign setup, ad copy creation, audience segmentation, campaign scheduling, and budget management to ensure campaigns run efficiently and generate maximum return on ad spend (ROAS). Regularly monitored campaign analytics, tracked key performance metrics, and optimized ads to improve click-through rates (CTR), engagement, lead generation, and conversions. Focused on data-driven decision making to continuously enhance campaign effectiveness and overall digital marketing performance.

Social Media Executive

Akira Info Tech • Full time

Nov 2022 - Sep 2023 • 10 mos

Worked as a Social Media Executive at Akira Info Tech, Dubai (November 2022 – September 2023), where I was responsible for managing and optimizing social media platforms to improve brand visibility, engagement, and online presence. My role included planning and executing social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter. I created engaging content, scheduled posts, and monitored performance to ensure consistent brand communication and audience engagement. I designed and developed professional social media templates for regular posting, including promotional posts, informational graphics, and brand awareness content. These templates helped maintain a consistent visual identity and improved the efficiency of social media management. I also worked on content planning, hashtag research, audience targeting, and post optimization to increase reach and engagement. Additionally, I analyzed post performance using insights and analytics to understand audience behavior and improve future campaigns. My responsibilities included content creation, template design, post scheduling, engagement management, and performance tracking, ensuring that social media accounts remained active, visually appealing, and aligned with the company’s marketing goals. Through this role, I gained practical experience in social media management, digital branding, content strategy, and audience engagement, helping businesses strengthen their online presence and connect effectively with their target audience.

SEO Specialist

U web media • Full time

Dec 2021 - Nov 2022 • 11 mos

I have hands-on experience in Website SEO and On-Page Optimization, helping websites improve their visibility, search rankings, and overall performance on search engines like Google. I specialize in identifying and fixing On-Page SEO issues by performing detailed website analysis and implementing effective optimization strategies. My work includes optimizing Title Tags, Meta Descriptions, Header Tags (H1–H6), Image ALT Tags, Internal Linking, Keyword Placement, URL Structure, and Content Optimization to ensure the website follows the latest SEO best practices. I also conduct keyword research and keyword mapping to target high-volume and relevant search terms that help increase organic traffic and improve search engine rankings. In addition to On-Page SEO, I have experience in Off-Page SEO and Link Building. I create high-quality backlinks through multiple techniques, including Social Bookmarking (SBM), Profile Creation, Classified Ads Submission, Image Sharing, Document Sharing, Directory Submission, and Other White-Hat Link Building Methods. These strategies help strengthen domain authority and improve website credibility. My focus is always on search engine-friendly optimization, ensuring websites are properly structured, technically sound, and optimized for both users and search engines. I follow white-hat SEO techniques, maintain accuracy in keyword implementation, and ensure all optimization efforts contribute to long-term organic growth. I am dedicated to delivering effective SEO solutions that enhance online visibility, drive targeted traffic, and support business growth.