Anya H.

Senior Manager, Media Strategy & Planning

Starz • Full time

Oct 2022 - Present • 3 yrs 7 mos

Execute and optimize upper funnel campaigns between $500K and $10M across TV/VOD, OOH, Digital, and Social Media to see success in KPIs (brand awareness and intent from BLS, CPV, AWT, and engagement) Act as a strategic partner between internal marketing and external agencies to develop creative and effective campaigns grounded in audience insights and research Build relationships with partners, agencies, and affiliates to secure innovative and premium media opportunities including first to market placements across each campaign Present planning and strategy to leadership in collaboration with our internal marketing teams to tell the story of our holistic marketing campaign Drive a digital first, social forward strategy through continued paid social presence driving heightened awareness and consideration across platforms inclusive of a TikTok case study on Power Book II: Ghost S4 and Snapchat case study on Power Book III: Force S3

Media analyst

Warner Bros. Entertainment • Freelance

Jul 2019 - Nov 2020 • 1 yr 4 mos

Analyzed trailer and campaign recommendations for film media to determine audience, spend and rotation for film campaigns across multiple digital platforms contributing to box office revenue increases of $5M–$60M across campaigns Assisted in creative testing setup and prosecution, and later translated results into actionable recommendations for film campaign Prepared, maintained, and issued various weekly reports through Microsoft Office including media and budget trackers, material deadlines, box office updates, and filmmaker presentation decks Proactively monitored platform updates and emerging trends to inform and optimize social media strategy.