Apricot Mag

Digital Music Marketing Expert

Upwork • Lavoratore autonomo

Dec 2019 - Feb 2026 • 6 yrs 2 mos

• Developed and executed comprehensive digital marketing strategies for diverse music artists and bands. • Managed social media accounts, driving engagement and follower growth by over 50% within six months. • Implemented targeted social ads and PR campaigns, resulting in a 30% increase in streaming numbers. • Facilitated playlist placements and music distribution, enhancing visibility and reach for clients.

Senior Influencer Manager at Crypto Projects

TheSoul Publishing • Full time

May 2025 - Dec 2025 • 7 mos

Led end-to-end influencer marketing campaigns for large-scale crypto and Web3 projects. Managed creator outreach, negotiation, content brief development, and multi-phase campaign execution. Worked closely with SMM and PR teams to unify messaging across channels. Tracked campaign KPIs, optimized deliverables, and delivered structured reporting to stakeholders. Ensured smooth collaboration with creators while maintaining brand accuracy, compliance, and high-quality content output.

Regional Influencer Manager

FBS • Freelance

Jan 2020 - Jan 2021 • 1 yr

• Managed relationships with Fin-Tech influencers to enhance brand visibility for FBS Inc. • Negotiated content sharing agreements, resulting in a 30% increase in engagement across social media platforms. • Progressed from Junior Influencer Marketing Specialist to Regional Influencer Manager, demonstrating strong leadership and strategic skills.