Nasim Arafat

Facebook & Instagram Ads Specialist

Walton • Freelance

Dec 2023 - Dec 2025 • 2 yrs

I have extensive experience in planning, executing, and optimizing Facebook and Instagram advertising campaigns for both eCommerce and local businesses. Over the years, I have worked with different types of clients, helping them achieve their marketing goals through highly targeted and data-driven ad strategies. My responsibilities include detailed audience research, competitor analysis, creative ad planning, and continuous campaign optimization. I focus on creating high-converting ad creatives and compelling ad copies that attract the right audience and drive engagement. I also specialize in retargeting strategies, custom audience building, and lookalike audience scaling to maximize return on investment. By analyzing campaign data and performance metrics, I consistently optimize campaigns to reduce cost per result and improve overall profitability. My goal is always to deliver measurable results, whether it is increasing sales, generating leads, or building brand awareness.

Shopify Marketing Specialist

noon • Freelance

Nov 2024 - Oct 2025 • 11 mos

I have worked with multiple Shopify store owners to help them grow and scale their eCommerce businesses through effective marketing strategies. My approach focuses on driving targeted traffic, improving conversion rates, and increasing overall revenue. I create and manage product-based advertising campaigns that are designed to attract potential buyers and convert them into paying customers. I also analyze customer behavior and optimize sales funnels to ensure maximum performance. In addition, I assist clients with store optimization strategies, including product presentation, audience targeting, and campaign scaling. My goal is to build a sustainable and profitable system that allows businesses to grow consistently. With a strong understanding of eCommerce marketing, I help clients turn their Shopify stores into successful and scalable businesses.

YouTube SEO Specialist

ALEISHA • Freelance

Jan 2025 - Aug 2025 • 7 mos

I specialize in optimizing YouTube content to improve visibility, ranking, and audience engagement. Over the years, I have helped content creators and businesses grow their channels organically through effective SEO strategies. My work includes detailed keyword research, optimizing video titles, descriptions, and tags, as well as improving thumbnails and overall content presentation. I focus on increasing click-through rate, watch time, and audience retention, which are key factors for YouTube growth. I also analyze performance metrics and provide strategic recommendations to improve content reach and engagement. By following the latest YouTube algorithm updates and best practices, I ensure consistent channel growth and long-term success. My goal is to help clients build a strong presence on YouTube and reach a wider audience organically.