
Abdurrehman Q
Meta Tracking and Analytics Expert
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Portfolio
Esperienza lavorativa
Conversion Tracking & Attribution Fixes (Real Client Results)
Freelancing Career • Freelance
Apr 2026 - Jun 2026 • 2 mos
Here's a look at real tracking problems I've solved for clients 1. Fixed Lost Sales Data (Shopify) A Shopify store was using Meta ads, but their sales numbers didn't match up — Meta showed 100 sales, Shopify only showed 40, because Apple's iOS update was blocking a lot of the tracking. I set up a more reliable, server-side way of tracking that doesn't depend on the customer's phone or browser settings, and fixed sales being counted twice. Within 2 weeks, their return on ad spend tripled. 2. Fixed Duplicate Sales Numbers (DTC Brand) A brand selling directly to customers noticed Meta showing 200 sales a week, but Google Analytics only showing 120. One sale was being counted twice whenever a customer refreshed the order confirmation page. I fixed it so each sale only counts once. Within 2 days, both platforms matched — and the brand realized one "top performing" campaign wasn't actually performing well, saving them $8,000/month. 3. Fixed Lead Tracking (Coaching Business) A coaching business was running Google Ads with no idea which ads led to booked calls. I connected their booking calendar to Google Ads, so every booked call was reported back to the platform. Two keyword groups that looked good on the surface turned out to bring zero bookings — we paused them. Cost per lead dropped by 35%.