AriseLead

LEAD GENERATION EXECUTIVE

Apricus • Lavoratore autonomo

Feb 2022 - Present • 4 yrs 7 mos

I am a lead‑generation specialist with hands‑on experience building and optimizing prospect pipelines at ApriseMulticoncept Consultancy, where I developed targeted outreach strategies and data-driven qualification processes that increased qualified leads and improved conversion efficiency. I combine market research, CRM management, and multi‑channel outreach to deliver consistent, scalable lead flow for B2B and B2C clients At ApriseMulticoncept Consultancy I led end‑to‑end lead generation operations for multiple clients across services and product verticals, designing buyer personas, mapping customer journeys, and implementing targeted campaigns across email, LinkedIn, and paid channels. I established a repeatable prospecting framework that reduced average lead acquisition time while increasing lead quality through tailored messaging and segmentation I built and maintained CRM systems and lead scoring models to prioritize high‑value prospects and improve sales handoffs, which allowed sales teams to close deals faster and focus on warm opportunities. I used data analysis to refine campaign performance A/B testing subject lines, outreach cadences, and landing page offers and iteratively improved conversion rates across funnels Key achievements include measurable wins such as growing the monthly pipeline by a significant percentage increased qualified leads by 40% within six months, implementing automation that saved many sales-hours per month, and delivering campaigns that produced above‑benchmark response and conversion rates. I also trained junior team members in outreach best practices and created reporting dashboards to keep stakeholders aligned on pipeline health