
ArmanMetaAdsExp
ArmanMetaAdsExp
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Meta Ads Strategist & Senior Digital Marketing Specialist
Maria do Mar • Freelance
Jan 2024 - Present • 2 yrs 6 mos
As a Meta Ads and Digital Marketing Specialist, I help e-commerce brands and local businesses scale their revenue through high-converting advertising campaigns across Facebook and Instagram. Key responsibilities and achievements include: • End-to-End Funnel Strategy: Setting up structured Top-of-Funnel (TOF), Middle-of-Funnel (MOF), and Bottom-of-Funnel (BOF) retargeting setups to maximize ROI. • Technical Integration: Implementing Meta Pixel, Custom Conversions, and Conversions API (CAPI) for accurate tracking and iOS 14+ compliance. • Audience Research & Targeting: Utilizing advanced lookalike audiences (LAL) and laser-focused interest targeting to pinpoint high-intent buyers. • Campaign Optimization: Actively monitoring metrics (CPA, CTR, ROAS), conducting A/B testing on ad copies and creatives, and scaling budgets profitably.