Armaan Madhani

Digital Marketing Floor Incarge

Lalani • Full time

Apr 2024 - Present • 2 yrs 6 mos

As a Digital Marketing Floor In-charge, my role involves planning, managing, and executing complete digital marketing strategies to improve online visibility and business growth. I oversee both paid and organic marketing efforts to ensure strong performance across all digital channels. My key areas include: • 𝐒𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Managing on-page, off-page, technical, and local SEO to improve search rankings, organic traffic, and website performance through effective optimization practices. • 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Planning and optimizing paid campaigns on Google Ads and social media platforms to generate quality leads, increase conversions, and maximize ROI. • 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Overseeing content planning, social media management, and engagement strategies to strengthen brand presence and audience reach. • 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Tracking performance, monitoring KPIs, and preparing reports to measure success and improve marketing strategies. • 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Leading the digital marketing team, assigning tasks, ensuring quality work, and aligning all marketing activities with business goals. This structured approach helps drive consistent growth, strong online visibility, and measurable marketing results.