a
aruntriads

Arun

@aruntriads

Brand Strategy and Identity Design for HighGrowth SMBs

India
Inglese
Alcune informazioni sono riportate in lingua inglese.
Chi sono
I am Arun, founder of KONI. With 13 years of design experience and 7+ years specialized in high-end branding, I don't just "make logos" - I build visual infrastructure. Most businesses pay a "visibility tax" due to fragmented, scattered messaging. I help recently funded startups and expanding SMBs move into the Big League through storytelling-driven identity systems. The KONI Promise: Custom-built aesthetics. Scalable, hassle-free implementation. Clarity: Every touchpoint aligned to one cohesive narrative. If you are ready to trade confusion for confidence, let’s align your climb.... Continua a leggere

Competenze

a
aruntriads
Arun
offline • 
Tempo di risposta medio: 4 ore

Consulta i miei servizi

Style guide per brand
I will design a high authority brand identity system
A partire da300 USD / progettoMaggiori dettagli

Portfolio

Esperienza lavorativa

Tata_Consultancy Services

Senior Brand Architect | Tata Consultancy Services (TCS)

Tata Consultancy Services • Full time

Jan 2021 - Dec 2025 • 4 yrs 11 mos

During my tenure at a global Fortune 500 leader, I operated at the intersection of high-level creative direction and large-scale corporate systems. My work focused on maintaining brand integrity across vast, multi-national touchpoints. Global Brand Governance: Orchestrated the visual architecture for complex service lines, ensuring that the brand remained cohesive across diverse global markets and digital platforms. Systemic Design Thinking: Developed and managed comprehensive design systems and brand guidelines that served thousands of stakeholders, prioritizing "pragmatic engineering" within the visual identity. Cross-Functional Leadership: Collaborated with executive leadership and technical teams to translate high-level business goals into clear, confident visual narratives that resonated with B2B audiences worldwide. Motion & Narrative Strategy: Integrated motion graphics and dynamic storytelling into the corporate brand framework, elevating the "human" element within a massive technological landscape.