Mian Zeeshan

Google Adwords Manager & Conversion Tracking Expert

Shed Squad Marketing • Freelance

Jan 2023 - Dec 2025 • 2 yrs 11 mos

While working at Shed Squad Marketing, I spent my time deep in the trenches of Google Ads and Conversion Tracking. My job wasn't just to "run ads," but to make sure every dollar our clients spent actually brought back a result. I focused on making the data clear so we could make smarter decisions. Here’s what I actually did on a daily basis: I didn't just set up campaigns, I built them to last. From Search and Display to Performance Max (PMax), I managed everything. My main goal was always to improve the Leads Quality and get the best possible ROAS (Return on Ad Spend) for our clients. I’m the guy who handles the messy tracking issues. I took care of complex google tag manager setup, making sure every form submission, enhanced conversion, button click, and purchase was tracked perfectly. No more "missing data" or "broken tags." I handled the move to Google Analytics 4 for our clients. I didn't just do a basic google analytics setup, I created custom reports so clients could actually understand what their customers were doing on their website. As the go-to conversion tracking expert, I spent a lot of time fixing common headaches like double-counting or attribution errors. I made sure the numbers in the google ads manager matched the reality of the business. I performed deep audits on existing google ads campaigns to find where money was being leaked. By switching to smart bidding (like tCPA or tROAS) and refining the targeting, I helped clients scale their accounts without wasting their budget.