Julian Smits

SEO en content specialist

Geef Inzicht • Freelance

Dec 2024 - Present • 1 yr 9 mos

SEO & Platform Strategy - Geef Inzicht I work on the SEO and content strategy for Geef Inzicht, a large content-driven platform in the mental health and coaching space. My role focuses on building a scalable SEO architecture that connects expertise, locations, and user intent in a way that is both search-friendly and genuinely helpful for people looking for support. My responsibilities include: Designing and maintaining content and location clusters (expertise + location pages) Optimizing on-page SEO, meta data, and internal linking based on search intent Structuring pages to improve clarity, EEAT, and usability Analyzing performance, Core Web Vitals, and crawl behavior Preparing the platform for AI-driven search through AEO and GEO principles The goal of my work is not just higher rankings, but building a platform that is clear, trustworthy, and scalable, so both users and search engines can easily understand and navigate the content.

SEO & Website Optimization

Team Tuin Totaal • Freelance

May 2025 - Sep 2025 • 4 mos

SEO & Website Optimization - Team Tuin Totaal I worked on the SEO and website optimization for Team Tuin Totaal, a company focused on garden construction and outdoor living solutions. My role was to improve the site’s search visibility, structure, and conversion potential by aligning content with what people are actually searching for. My work included: Keyword research and search intent analysis for local and service-based pages Creating and optimizing landing pages for services such as verandas, carports, and garden structures Improving on-page SEO, internal linking, and page hierarchy Structuring content to better support local SEO and service discovery Optimizing metadata and page copy for clarity and relevance The goal was to make it easier for potential customers to find the right service in their region while improving the overall quality and consistency of the website.

SEO Content Writer

De vakantiegids • Freelance

Apr 2025 - Sep 2025 • 5 mos

SEO Content Writer - De Vakantiegids I wrote SEO optimized content for De Vakantiegids, a travel and holiday website focused on helping users find and compare destinations and accommodations. My role was to create search-driven content that matched what people were actively looking for when planning trips. My work included: Writing and optimizing destination and travel pages based on keyword research and search intent Structuring content for readability, discoverability, and engagement Optimizing headings, metadata, and internal linking Ensuring content aligned with both user needs and search engine requirements The goal was to improve organic visibility while providing clear, useful information for travelers in the decision-making phase of their journey.