
Awais Akram
Helping Brands Scale Across Multichannel eCommerce with AI Automation
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Ecommerce Platform Specialist
GEP Worldwide
Nov 2020 - Sep 2025 • 4 yrs 10 mos
Here's a rewritten and expanded version: As a dedicated Ecommerce Platform Specialist with deep expertise in Shopify, I have managed, optimized, and customized online storefronts to deliver seamless functionality and exceptional user experiences. My work spans the full lifecycle of store development from initial setup and theme configuration to ongoing performance optimization and feature enhancement. I specialize in customizing Shopify themes using Liquid, HTML, CSS, and JavaScript to build visually compelling, brand-aligned storefronts that adhere to responsive design principles, ensuring flawless performance across desktop, tablet, and mobile devices. I have integrated a wide range of third-party applications including payment gateways, inventory management systems, email marketing platforms, and customer review tools to extend store functionality and streamline backend operations. Drawing on a comprehensive understanding of Shopify's ecosystem, I have: Enhanced product management by organizing catalogs, optimizing product pages, implementing variant structures, and improving metadata for better searchability and SEO performance Streamlined checkout processes by reducing friction points, configuring shipping and tax settings, and optimizing cart abandonment recovery flows to boost completed transactions Implemented data-driven marketing strategies, including upselling and cross-selling features, discount and promotion logic, and email/SMS marketing integrations to drive customer engagement Improved site speed and performance through image optimization, app audits, and code cleanup to reduce load times and enhance the overall shopping experience Ensured platform stability and security by staying current with Shopify updates, testing new features in staging environments, and proactively troubleshooting issues Through this hands-on, results-oriented approach, I have consistently driven measurable improvements in conversion rates, average order value, and