
Ayesha M
Helping Brands Grow with Amazon DSP and Targeted Ad Campaigns
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Google Ads & Amazon PPC Specialist
Empowering Literary Success • Freelance
May 2025 - Aug 2026 • 1 yr 3 mos
Managed and optimized Google Ads campaigns, including Search, Shopping, Display, and Performance Max. Managed Amazon PPC and Amazon DSP campaigns for e-commerce brands. Conducted keyword research, search term analysis, competitor research, and negative keyword optimization. Monitored campaign performance, budgets, ROAS, CPA, CTR, conversions, and conversion value. Created and analyzed weekly and monthly performance reports. Worked with Google Merchant Center, GA4, and Google Tag Manager for campaign setup and conversion tracking. Optimized campaigns based on performance data to improve conversions and return on ad spend.