Ayesha Mustafa

Full Stack Developer

SocialBu • Full time

Jul 2025 - Present • 10 mos

Working on SocialBu, a cloud‑based AI‑powered social media management and automation platform used by businesses, creators, and agencies to plan, schedule, automate, and analyze social media content across multiple platforms. Key contributions and responsibilities: ✔ Developed key modules for social media content scheduling and publishing across platforms. ✔ Built features for multi‑account management and automated post generation, helping users save time and streamline workflows. ✔ Implemented analytics and performance tracking tools to enable users to monitor engagement and content effectiveness. ✔ Worked on automation workflows including auto‑respond, RSS feed triggers, and content automation logic. ✔ Integrated AI‑assisted content creation tools to generate captions and posts efficiently. ✔ Enhanced team collaboration capabilities, enabling content planning and approval workflows. ✔ Focused on building scalable backend architecture and intuitive dashboards for users to manage campaigns and insights effectively. This role involved working closely with product and design teams to deliver reliable, user‑centric social media tools that help clients automate publishing, optimize reach, and analyze performance.

Software Engineer / SaaS Developer

Tossdown • Full time

Dec 2021 - Jul 2025 • 3 yrs 7 mos

Worked on the Tossdown cloud‑based SaaS e‑commerce platform that enables businesses to sell products online, manage operations, and grow revenue through real‑time analytics and automation. Key contributions included: ✔ Built and enhanced core e‑commerce functionality for online ordering, secure checkout, and real‑time order management. ✔ Designed and implemented product catalog and inventory systems with real‑time stock updates and admin controls. ✔ Developed order, reports, and analytics modules to provide business insights like sales trends, top products, and customer behavior. ✔ Built loyalty, coupon, and promotion features to increase customer retention and engagement. ✔ Developed and maintained B2B / field ordering systems and integrations for efficient retailer ordering and campaign management. ✔ Worked on admin dashboards and internal tools, including portals for Beaconhouse University (BNU) and LACAS, integrating real‑world SaaS admin workflows. ✔ Worked with cross‑team integrations, backend logic, secure services, real‑time reporting, and scalable database design. Result: Delivered secure, high‑performance, user‑friendly SaaS systems used by businesses for online sales, inventory control, marketing campaigns, loyalty programs, and actionable analytics