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Chi sono
Performance Creative Strategist with experience scaling D2C brands through data-driven creative strategy. I combine audience psychology, performance insights, and creative thinking to develop high-converting hooks, angles, concepts, ad copy, and UGC scripts. I research what customers actually care about, turn those insights into strong creative ideas, and build testing-ready concepts designed to improve performance. Currently leveraging generative AI to accelerate creative research, ideation, and iteration.
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