Ayyob Leghari

TikTok Shop & Affiliate Marketing Specialist

Jan 2025 - Aug 2026 • 1 yr 7 mos

Managed end-to-end TikTok Shop UK and US operations, executing high-converting affiliate marketing campaigns and driving organic store growth. Key Responsibilities & Core Competencies: • TikTok Shop Setup & SEO: Handled complete store setup, product cataloging, and listing optimization with high-volume keywords to maximize search visibility and organic rank. • Affiliate Marketing & Creator Outreach: Scaled affiliate sales by reaching out to target creators, managing sample request approvals, and delivering custom campaign briefs to drive viral content. • Account Health & Compliance: Maintained strict adherence to TikTok Shop seller policies, ensuring top-tier account health, fast fulfillment compliance, and low violation scores. • Store Operations & Customer Care: Managed order processing, customer support inquiries, returns, and seller response management to retain 5-star feedback ratings. • Performance & Analytics: Monitored TikTok Seller Center analytics, creator performance metrics, and campaign ROI to continually optimize conversion rates and revenue growth.

Amazon Virtual Assistant

Jul 2023 - Dec 2024 • 1 yr 5 mos

Managed overall Amazon store operations across FBA, FBM, and Online Arbitrage business models to drive store growth and maintain account health. Key Responsibilities & Core Competencies: • FBA & FBM Operations: Managed FBA shipment creation, inventory replenishment, and restock planning alongside FBM daily order processing, shipping templates, and delivery tracking compliance. • Online Arbitrage & Product Sourcing: Conducted profitable product sourcing using Keepa, Tactical Arbitrage, and SAS AMP to find ungated, high-ROI items with low competition. • Listing Optimization & SEO: Optimized titles, bullet points, backend search terms, and product descriptions with high-volume keywords to improve organic search rankings and conversion rates. • Catalog Maintenance: Handled variation listing creation, stranded/suppressed inventory resolutions, listing fix errors, and Buy Box strategies. • Account Health & Customer Support: Monitored seller central health metrics, resolved buyer inquiries within 24 hours, and managed returns and claim cases to protect seller performance ratings.

Walmart Marketplace Specialist

Jul 2021 - Nov 2022 • 1 yr 4 mos

Managed Full-scale Walmart Seller Centre operations, catalog expansion, and listing quality optimisation to maximise store revenue and Buy Box conversion. Key Responsibilities & Achievements: • Listing Quality Score (LQS) Optimisation: Enhanced product listings with high-volume keywords, rich media, and complete item attributes to achieve 90%+ Listing Quality Scores across the catalog. • Catalog & Buy Box Management: Executed bulk product setup via spec sheets, strategic pricing adjustments, and inventory synchronisation to consistently win the Buy Box. • Order Fulfillment & Performance Metrics: Overseen daily order processing, shipping compliance, and tracking upload SLAs to maintain top-tier seller performance ratings. • Account Health & Policy Compliance: Resolved buyer inquiries, return claims, and cases within strict response windows to ensure 100% policy compliance and zero account flags. • Growth & Search Visibility: Optimised product taxonomy and item attributes to significantly boost organic search ranking and buyer conversion on Walmart Marketplace.