azubike s

Email Deliverability Architect & Infrastructure Specialist

Business Atelier • Freelance

May 2020 - Feb 2023 • 2 yrs 9 mos

Served as in house deliverability lead and technical authority for full service agency managing email programs for 40+ B2C and B2B clients across e commerce, SaaS, and lead generation verticals. Established agency wide authentication standards and crisis recovery protocols. Scope & Impact: Reduced agency wide spam placement from 25% to 4% through standardized authentication frameworks and pre-send validation protocols. Developed proprietary diagnostic tools now used as agency standard. First 100+ domain recoveries completed with 95% success rate. Core Competencies: Crisis Diagnostics: Built 47-factor audit methodology identifying root causes of deliverability failures invisible to standard spam checkers Authentication Standardization: Created deployment templates reducing SPF/DKIM/DMARC configuration errors by 90% Platform Diversification: Managed deliverability across Klaviyo, Mailchimp, SendGrid, ActiveCampaign, ConvertKit, and custom SMTP platforms Client Education: Translated technical metrics (SenderScore, Postmaster Tools) into business impact language for stakeholder reporting Prevention Systems: Implemented pre send checklist and monitoring alerts catching 80% of issues before campaign deployment Key Achievements: Agency Transformation: Elevated deliverability from cost center to competitive differentiator; won 3 enterprise accounts citing "guaranteed inbox placement" capability Tool Development: Built internal dashboard aggregating blacklist status, authentication alignment, and reputation trends across all client domains Team Training: Trained 12 account managers on deliverability fundamentals, reducing technical escalation tickets by 60% Deliverables: Client facing deliverability reports, authentication deployment guides, crisis response playbooks, and monthly platform health scorecards.