
Benard
Lifecycle Email and Automation Specialist
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Esperienza lavorativa
Email Marketing & Automation Specialist
Freelancer.com • Freelance
May 2022 - Apr 2024 • 1 yr 11 mos
Design and implement email marketing systems for businesses, creators, and online brands using Klaviyo, GoHighLevel, Brevo, MailerLite, and Kajabi. Key areas of work include: Building automated email sequences and customer journeys Creating lead nurturing and follow-up workflows Setting up welcome, abandoned cart, post-purchase, re-engagement, and promotional campaigns Segmenting audiences based on behavior, interests, and customer lifecycle Connecting forms, CRMs, funnels, and email platforms Developing email campaigns and conversion-focused messaging Auditing existing automations and identifying gaps and optimization opportunities Testing workflows, triggers, conditions, and segmentation logic Focused on building practical, conversion-oriented email systems that help businesses capture, nurture, convert, and retain customers.