Andra Baciu

Freelance — Digital Marketing & Project Coordination

COSMETIC PLANT • Freelance

Aug 2023 - Jun 2025 • 1 yr 10 mos

Progressive role, from content execution to project coordination. Worked independently with clients across sectors, progressively covering the full digital marketing workflow: from copywriting and content production into technical implementation and campaigns, and later into project coordination. Progressively took on multiple digital marketing functions: copywriting, WordPress development, Meta Ads campaigns, graphic design and email marketing. Managed both client relationships and my own workload end to end: brief, quoting, timelines, prioritising several concurrent projects, and final delivery. Coordinated marketing projects with mixed teams of collaborators: planning, task allocation, deadline tracking and consolidation of deliverables, acting as the link between client and delivery team. Hands-on experience in each of the functions I coordinated means I can estimate effort realistically, communicate effectively with specialists across disciplines, and anticipate bottlenecks before they surface.

Restaurant Owner & General Manager

Facebook • Lavoratore autonomo

Aug 2014 - Aug 2019 • 5 yrs

Led all daily operations — sourcing, production, service and supplier relationships — keeping the business running 7 days a week. Recruited, trained and managed a team of 15; built internal working procedures and the onboarding programme for new hires. Organised kitchen workflow and task allocation during peak hours, cutting waiting times while maintaining consistent quality standards. Owned customer relationships and complaint resolution, turning recurring feedback into concrete menu and process changes. Solved unplanned operational issues daily (staffing, stock, equipment), making fast decisions with immediate business impact. Designed and delivered vegan and raw vegan cooking workshops for adults and children: concept and curriculum, planning, logistics, promotion and facilitation.