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Sales & Marketing Manager
Colas Group • Freelance
Jan 2023 - May 2026 • 3 yrs 4 mos
Spearheaded multi-channel digital marketing strategies (Meta Ads, Google Shopping, Email flows) that drove a 30% increase in overall revenue year-over-year. Launched a customer retention campaign (loyalty program + win-back emails), increasing repeat purchase rates by 15%. Optimized website conversion rates through A/B testing of landing pages, resulting in a conversion lift from 2.1% to 3.4%. Collaborated with the product team to launch 3 new product lines, coordinating go-to-market strategies that secured $[X] in pre-orders during the first month.