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Bernardo B
@becastelo
Senior Research Development Manager
Brasile
Inglese, Spagnolo
Chi sono
I am a Senior R&D and Innovation Leader with over a decade of experience driving end-to-end product development and portfolio strategy within multinational environments. I have a proven track record of translating consumer insights into disruptive products across Latin America. I specialize in building high-performing teams and delivering growth through innovation and cost optimization.
Competenze
Bernardo B
offline •
Tempo di risposta medio: 1 ora
Consulta i miei servizi
Gestione progetti
I will create a strong product strategy
Esperienza lavorativa
Procter & Gamble
Full time • 14 yrs 7 mos
Senior Research & Development Manager
Oct 2013 - Present • 12 yrs 10 mos
Lead the Hair Care R&D portfolio across Latin America, overseeing end-to-end innovation from concept development to market launch. Drive strategic initiatives grounded in deep consumer understanding, competitive intelligence, and financial rigor. Own brand and innovation pipelines, delivering differentiated products aligned with regional growth strategy. Champion Cultural Transformation, Sustainability, and Cost Excellence pillars while accelerating innovation cycles through rapid prototyping and agile methodologies.
R&D Intern
Jan 2012 - Oct 2013 • 1 yr 9 mos
Introduced a design-driven innovation approach within R&D, strengthening consumer empathy and elevating product experience through compelling virtual and physical prototypes. Focused on bridging the gap between technical development and consumer-centric design to enhance overall product impact.
