Chiara B

Email Marketing & CRM Automation Specialist

Self Employed • Freelance

Dec 2025 - Present • 8 mos

Built and optimized email marketing automation systems, CRM workflows, and conversion funnels for 80+ businesses across e-commerce, SaaS, coaching, and service industries. Responsibilities: • Email platform setup & migration: Brevo (Sendinblue), Klaviyo, Mailchimp, Omnisend, AWeber, SendGrid — account configuration, list import, template design, automation workflows, deliverability optimization • CRM & funnel automation: GoHighLevel, Keap (Infusionsoft), Builderall — pipeline setup, lead scoring, appointment scheduling, follow-up sequences, SMS/email integration • Landing page & form creation: Brevo landing pages, Beehiiv subscribe forms, Mautic forms, Marketo landing pages — conversion-optimized design, A/B testing setup • Marketing stack integration: connected CRM ↔ Email ↔ Landing Page ↔ Payment Gateway ↔ Calendar tools via Zapier, Make (Integromat), native APIs, and webhooks • Automation strategy: welcome sequences, abandoned cart recovery, re-engagement campaigns, post-purchase upsells, lead nurturing drips, webinar funnels Key achievements: → Increased e-commerce client revenue by 35% through Klaviyo abandoned cart and browse abandonment flows → Built a GoHighLevel SaaS agency setup handling 500+ leads/month with 85% automation → Improved email deliverability from 72% to 96% inbox rate for a B2B client via Brevo optimization → Migrated 50K+ subscribers from Mailchimp to Klaviyo with zero data loss and 20% open rate improvement → Created Builderall funnel generating $8K/month recurring for a coaching business Tools: Brevo, Klaviyo, Mailchimp, Omnisend, AWeber, SendGrid, GoHighLevel, Keap, Infusionsoft, Builderall, Beehiiv, Mautic, Marketo, Zapier, Make, HubSpot, ActiveCampaign.

Marketing Automation & Funnel Consultant

Select Auto Protect • Freelance

May 2025 - Present • 1 yr 3 mos

Advised businesses on marketing automation strategy and implemented full-stack solutions. • Audited existing email marketing and CRM setups, identifying revenue leaks and automation gaps • Designed customer journey maps from lead capture to retention • Implemented behavioral triggers: page views, link clicks, purchase history, engagement scoring • Set up reporting dashboards for campaign performance tracking • Trained client teams on platform management and best practices Results: → Reduced manual follow-up time by 80% for a real estate agency via GoHighLevel automation → Built Mautic self-hosted email system saving a client $400/month in SaaS fees → Designed Marketo nurture campaign with 45% lead-to-opportunity conversion rate