
Benjamin B
Growth and Tracking Specialist GA4, GTM, Google Ad
Competenze

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Portfolio
Esperienza lavorativa
SEO & marketplaces manager
Nespresso
Feb 2023 - Present • 3 yrs 3 mos
My role is to maximize company performance and revenue in Spain for 2 main distribution channels of Nespresso's B2C digital activity: • SEO • Marketplaces : sales, revenue & margins are my main KPIs (Amazon Seller Central vendor).
Senior Director of Customer Acquisition
Fabletics
Sep 2013 - Mar 2019 • 5 yrs 6 mos
I participated in the launch of 3 online fashion brands in 7 EU countries (Fabletics, Savage X Fenty, JustFab), growing yearly revenue from 20 to $110M. I was heading a yearly media budget of $30M to acquire new customers under a subscription business model and customer LTV goals. We advertised our products through a multitude of on & offline channels including : TV ads, FB/IG, Pinterest, Snap, Search, GDN, YouTube, Shopping, Display, Native Ads, Email, Affiliates, SEO. Managing a team of 15 people covering media, CRO, design, video, landing pages.
Online merchandising manager
Expedia • Full time
Jan 2004 - Jan 2005 • 1 yr
Responsible for implementing product & visual merchandising updates to the most important sections of two of the biggest travel websites in France : expedia.fr and voyages- scnf.com (today sncf-connect.com, national French train company).