Benjamin

Klaviyo Email Design – Ayoh! – Shopify Email Marketing

Sep 2026 - Oct 2026 • 1 mo

Designed a distinctive ecommerce email template for Ayoh!, a sauce brand, combining food photography, recipe-led storytelling, customer testimonials, product promotions, and bundle recommendations. This Klaviyo email design concept demonstrates how branded email marketing can showcase food products, communicate product benefits, and encourage customers to explore an ecommerce store. The email features a recipe-inspired hero section promoting Tangy Dijonayo, a sandwich recipe with step-by-step instructions, a prominent shopping CTA, customer testimonials, product photography, and a product bundle section featuring multiple sauces. The design uses warm brown and cream colors, strong typography, and a structured layout to create a cohesive brand experience. Key responsibilities and project features: - Designed a branded ecommerce email template for food product promotion. - Developed a recipe-led email layout to connect product usage with customer needs. - Incorporated customer testimonials and lifestyle imagery to reinforce brand appeal. - Created product recommendation sections and bundle-promotion CTAs. - Organized promotional content to support product discovery and potential repeat purchases. - Applied ecommerce email design principles suitable for Shopify email campaigns and Klaviyo marketing. This project demonstrates expertise in Klaviyo email template design, Klaviyo email marketing, Shopify email design, food and beverage email marketing, ecommerce newsletter design, promotional email campaigns, product recommendation emails, branded email templates, email campaign design, retention marketing, and conversion-focused email design.

KLAVIYO EMAIL MARKETING | KLAVIYO EMAIL FLOWS EXPERT

Jun 2026 - Sep 2026 • 3 mos

Managed multiple klaviyo email marketing and retention marketing accounts for an agency as a klaviyo manager, klaviyo virtual assistant, and shopify expert, overseeing shopify klaviyo email marketing strategy, email management, klaviyo campaign planning, lifecycle marketing, and execution. Developed strategic ecommerce email plans, ensuring every email campaign, bulk email blast, and automated klaviyo flow aligned with business goals and e commerce growth. As a klaviyo expert, I provided complete klaviyo setup, klaviyo integration, and comprehensive klaviyo audit services for every ecommerce store. Served as the primary klaviyo virtual assistant and account lead, collaborating with designers on figma to klaviyo workflows, newsletter design, klaviyo email design, email template creation, and copywriting. Overseeing high-performing klaviyo automation strategies, I managed klaviyo email flows including abandoned cart recoveries, welcome flows, post-purchase flows, and sms marketing. Led end-to-end klaviyo marketing, handling email fix issues, improving email deliverability, and optimizing core klaviyo email flow systems. Reviewed all klaviyo emails, newsletter template layouts, and email templates prior to launch to guarantee brand consistency, responsive email design, and segmentation precision for top-tier ecommerce marketing.

KLAVIYO EMAIL MARKETING | KLAVIYO EMAIL FLOWS EXPERT

Aug 2026 - Sep 2026 • 1 mo

Managed Klaviyo email marketing, lifecycle marketing, retention marketing, and customer retention strategy for a premium DTC streetwear and e-commerce brand operating a limited-drop and scarcity-driven product model. Took ownership of the Klaviyo customer lifecycle, email automation, segmentation, campaign management, email and SMS marketing, and retention strategy with a focus on increasing repeat purchases, subscriber-to-customer conversion, reactivation, and Klaviyo-attributed revenue. Audited the Klaviyo account, customer journey, existing email flows, lifecycle automation, and retention infrastructure to identify retention gaps and opportunities across acquisition, post-purchase, engagement, and win-back stages. Optimized Klaviyo flows including Welcome Series, Browse Abandonment, Abandoned Cart, Abandoned Checkout, Post-Purchase, Win-Back, VIP, Back-in-Stock, Restock, and reactivation flows. Built behavior-based Klaviyo segmentation for new and returning customers, product purchasers, engaged and unengaged subscribers, high-intent leads, repeat customers, VIP customers, inactive buyers, win-back audiences, and SMS-engaged subscribers. Developed personalized lifecycle campaigns based on customer behavior, purchase history, engagement, product interest, and customer lifecycle stage. Created and managed an email campaign calendar covering brand storytelling, product education, editorial content, pre-drop campaigns, launch campaigns, waitlists, early access, restocks, scarcity messaging, customer retention, community engagement, and win-back campaigns. Developed coordinated email and SMS marketing strategies for product drops, launches, restocks, and high-intent customer communication. Extended post-purchase email automation beyond the initial customer journey and developed strategies to increase first-to-second purchase conversion.