Bernice J

Email Marketing & Automation Specialist

Academia solutions • Freelance

Feb 2026 - Present • 3 mos

I partnered with a Dr., Keishius: She wanted to turn their audience into paying clients but didn’t have a clear email system in place. Her email list was growing, but there was no structured way to nurture leads or guide them toward booking a coaching program. I stepped in to design and implement a strategic email marketing system that automated her lead nurturing and sales process. I created a complete welcome sequence, lead nurture emails, and a conversion-focused sales funnel that introduced new subscribers to the coach’s story, expertise, and programs. To support her marketing strategy, I also built automated flows for lead magnet delivery, webinar follow-ups, and coaching program promotions, ensuring every new subscriber received the right message at the right time. As a result, the coaching business was able to build stronger trust with their audience, increase engagement across their email campaigns, and convert more subscribers into discovery calls and paid coaching clients. By turning her email list into a consistent lead-nurturing and client-conversion system, I helped the business create a more predictable way to attract and onboard new coaching clients through email marketing.

Email List Growth & Lead Generation Specialist

Kelliel power house • Freelance

Jan 2026 - Present • 4 mos

Kelliel power house, a fitness brand struggled with low open rates and inactive subscribers. I stepped in as an email marketing and funnel marketing expert to redesign their email strategy, improved their email templates, segmented their audience, and introduced engaging weekly campaigns. The result was a noticeable boost in open rates, stronger engagement, and more returning customers from their email list.

Klaviyo Email Marketing Virtual Assistant

Firststop med • Freelance

Nov 2025 - Present • 6 mos

I worked as a Klaviyo Virtual Assistant for a growing medical clinic, (Firststop med) helping them turn patient inquiries and website visitors into long-term patients through strategic email marketing. The clinic had an email list but no real system in place. I stepped in to organize their entire Klaviyo account, segment their audience, and build automated flows that improved patient communication. I created and optimized several key email automations including welcome emails for new patients, appointment reminder sequences, follow-up emails after consultations, and monthly health newsletters. These automations helped the clinic maintain consistent communication with patients while reducing manual workload for their team. By restructuring their email campaigns and improving targeting, the clinic started seeing higher open rates, stronger patient engagement, and more returning appointments generated directly from email campaigns. My role also included designing professional email templates, managing campaign scheduling, and ensuring HIPAA-friendly communication practices, helping the clinic build trust while maintaining compliance. Through this system, the clinic was able to nurture patient relationships, improve retention, and maintain a reliable email communication channel with their growing audience.