
Bethany F
Creative Strategist, SEO Copywriter, Designer, Ecommerce, D2C
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Esperienza lavorativa
Content Lead & Strategist
Luzern • Full time
Jun 2021 - Jun 2026 • 5 yrs
Delivered best in class content strategies and end to end ownership across globally recognised brands including Wella, GHD, O.P.I, Canon and St. Tropez. I take the brief, lead the research, build the strategy, manage cross functional delivery across UK, EU and US markets and iterate based on performance data and a/b testing. I own senior client relationships, present to c-suite stakeholders in quarterly business reviews, and manage project budgets exceeding £500k. My work has delivered a 2,200% year-on-year traffic increase and 395% revenue uplift for a key account. I also conduct asset creation and SEO copywriting myself. This is the foundation of my experience.