Hayzed

Skincare Shopify Store design

99designs • Freelance

Jun 2026 - Present • 4 mos

A client came to me with a skincare Shopify store that lacked the premium appearance expected from a beauty brand. The website had weak visual hierarchy, inconsistent product presentation, and navigation that made it harder for customers to explore the product range. I redesigned the store around a clean, modern skincare aesthetic that focused on trust, product discovery, and a better shopping experience. I improved the homepage structure, collection pages, product pages, navigation, promotional sections, calls to action, and mobile responsiveness. I also organized the products more effectively and created a smoother journey between collections and individual products. The result was a more polished and premium-looking Shopify storefront that better represented the brand, made products easier to discover, improved the overall user experience, and created a stronger foundation for converting skincare shoppers into customers.

Peptide WooCommerce Website design

Toptal • Lavoratore autonomo

Feb 2026 - Present • 8 mos

A peptide WooCommerce website was struggling with an outdated structure, poor product presentation, and an inconsistent user experience. Visitors had difficulty navigating the product catalog, understanding product information, and moving through the website naturally. I redesigned the website with a modern and professional ecommerce structure focused on clarity and usability. I reorganized the product catalog, created logical categories, improved product page layouts, refined the homepage, simplified navigation, optimized the website for mobile devices, and created clearer calls to action. I also improved the overall visual hierarchy to make important information easier to find. The result was a cleaner and more professional WooCommerce website with improved product organization, clearer presentation, better mobile usability, and a smoother customer journey from browsing to purchase.

Shopify Store Optimization & Sales Growth | LYCAN

Website Ranking • Freelance

Oct 2025 - Present • 1 yr

The client was struggling with low sales, poor conversion rates, and an unoptimized Shopify store that failed to engage visitors or build trust. Despite running ads, the store was not generating consistent revenue. I stepped in to redesign and optimize the entire store with a focus on conversion and user experience. I improved the store layout, enhanced product pages with high-converting copy, optimized images, and implemented strategic call-to-actions. I also worked on basic SEO and structured the store to align with buyer psychology. My process included store audit, competitor analysis, design restructuring, product page optimization, and performance testing. As a result, the brand experienced improved user engagement, higher conversion rates, and a significant increase in sales. The store became more professional, trustworthy, and capable of converting traffic into paying customers.