Bilal Ahsan

Senior SEO & Content Consultant

EY • Full time

May 2022 - Present • 4 yrs 2 mos

• Worked with government entities like CST KSA, Riyadh Bus, NEOM, Honda etc. • Managed client accounts, ensuring alignment with business goals. • Led strategic SEO & content initiatives, boosting online visibility. • Conducted extensive keyword research & competitor analysis. • Led SEO & content teams, providing mentorship & ensuring exceptional output. • Optimized ad copies, landing pages, & blog posts. • Analyzed web traffic & campaign performance using GSC & GA4. • Ensured content alignment with SEO goals & audience needs. • Managed project milestones & ensured smooth campaign execution. • Fostered strong client relationships & ensured long-term success. • Refined strategies based on client feedback & performance data. • Provided regular performance reports & maintaining transparency. • Made high-quality proposals

SEO & Content Team Lead

Traffick Jam Live • Full time

Dec 2019 - May 2022 • 2 yrs 5 mos

• Led and mentored a team of writers & SEO professionals. • Oversaw and managed multiple SEO & content campaigns. • Worked closely with cross-functional teams to align strategies & goals. • Developed content strategies to enhance client visibility & engagement. • Conducted SEO audits, keyword research & content optimization for clients. • Analyzed client performance & provided actionable insights for improvement. • Ensured high-quality content delivery on time & within budget. • Drove client satisfaction by achieving measurable results. • Led client discussions, making key decisions to enhance their brand

SEO Executive

DP World • Full time

Jan 2018 - May 2019 • 1 yr 4 mos

• Led outreach efforts to acquire high-quality backlinks for Unilever and Nestle. • Negotiated with website owners to secure valuable backlinks for SEO growth. • Filtered potential backlink sites based on relevance, authority & domain health. • Assessed website health scores to ensure the quality of backlink sources. • Conducted content optimization to enhance the effectiveness of backlinks. • Collaborated with the team to align link-building strategies with overall goals. • Delivered measurable improvements in SERPs for Unilever & Nestle.