Blessing O.

Meta Ads Specialist – Watch Brand

Watch • Full time

Aug 2026 - Present • 3 mos

As a Meta Ads Specialist for a watch brand, I managed advertising campaigns across Facebook and Instagram to promote products and reach potential customers. My responsibilities included audience research, campaign setup, ad creative testing, targeting strategy, budget management, and performance monitoring. I focused on showcasing watch collections, increasing brand awareness, reaching relevant audiences, and driving qualified traffic to the online store. I also reviewed campaign performance to identify opportunities for improvement and optimize advertising efforts. My goal was to help the brand attract potential buyers, increase product visibility, strengthen its social media presence, and support e-commerce growth through targeted Meta advertising campaigns.

Google Ads Manager – Skincare Brand

Skincare • Full time

Jun 2026 - Present • 5 mos

As a Google Ads Manager for a skincare brand, I was responsible for planning, launching, and optimizing advertising campaigns to increase brand visibility and attract potential customers. My work included keyword research, campaign setup, ad copywriting, audience targeting, budget monitoring, and performance analysis. I focused on reaching relevant audiences searching for skincare products, improving ad relevance, and driving qualified traffic to the website. I also monitored campaign performance to identify opportunities for optimization and improve advertising efficiency. My goal was to help the brand strengthen its online presence, generate quality leads, attract new customers, and support e-commerce sales through strategic Google Ads management.

Email Marketing Manager – Kids' Clothing Brand

ClothingBrand • Freelance

Aug 2024 - May 2025 • 9 mos

As an Email Marketing Manager for a kids' clothing brand, I was responsible for planning and managing email marketing campaigns to improve customer engagement and support online sales. My work included creating promotional emails, designing newsletters, setting up automated email flows, segmenting subscribers, and optimizing email content. I focused on product launches, seasonal promotions, personalized messaging, customer retention, and repeat purchases. I also worked on improving the customer journey through strategic email communication and automation. My goal was to help the brand build stronger customer relationships, maintain consistent communication with subscribers, and support long-term e-commerce growth through effective email marketing strategies.