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blogger_simon

Simon Zaugg

@blogger_simon

German B2B tech marketer, AI search visibility and LinkedIn

Svizzera
Inglese, Tedesco, Francese
Alcune informazioni sono riportate in lingua inglese.
Chi sono
I help B2B software and IT companies in Germany, Austria and Switzerland get found and trusted. 15 years in Swiss tech marketing: Head of Marketing at swissICT (the Swiss IT association), co-managing director of a software start-up, editor at the ICT trade magazine Netzwoche. I grew the swissICT LinkedIn page from a few hundred to over 9,000 followers. Today I measure how companies appear in ChatGPT, Gemini and Perplexity and fix what keeps them out of AI answers. MA in New Media Journalism, Senior Marketing Professional (SMP). Native German, fluent English, conversational French.... Continua a leggere

Competenze

b
blogger_simon
Simon Zaugg
offline • 

Consulta i miei servizi

Ottimizzazione motore generativa
I will audit how chatgpt, gemini and perplexity see your b2b brand in german
A partire da250 USD / progettoMaggiori dettagli
Post e caption per social media
I will ghostwrite german linkedin posts for b2b tech founders and executives
A partire da500 USD / progettoMaggiori dettagli

Esperienza lavorativa

smino

Content Marketing Manager

smino • Full time

Sep 2022 - Jul 2026 • 3 yrs 10 mos

Content, SEO/AEO and PR at a construction SaaS company with offices in Switzerland, Germany and Austria. - Owned the content, SEO and PR strategy and organic growth - Conceived and led the smino Report, a thought leadership magazine (survey of 133 DACH construction experts) - Ran LinkedIn, newsletter, webinars and customer events - Introduced AI tools into the marketing workflow

swissICT

Head of Marketing and Communications

swissICT • Full time

Oct 2016 - Aug 2022 • 5 yrs 10 mos

Marketing and communications lead of swissICT, the Swiss IT industry association. - Owned the marketing budget, led a marketer and the volunteer editorial team - Grew the LinkedIn page from a few hundred to over 9,000 followers - Newsletter with 8,500 subscribers, member magazine with 3,500 copies - Led the website relaunch and media relations - Communications lead of the Digital Economy Award 2021 (1,000 guests)

science_communications GmbH

Digital Communications and Social Media Specialist

science communications GmbH • Full time

Jan 2016 - Sep 2016 • 8 mos

B2B PR agency in Zurich. - Social media strategies and content for B2B clients - Specialist articles and PR mandates for international IT companies