
Bobby S
Meta Ads Specialist UGC Video Content Creator
Competenze

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Esperienza lavorativa
Freelance
Freelance • 5 yrs 9 mos
Freelance Meta Ads & Video Content Specialist
Jan 2022 - Present • 4 yrs 9 mos
Managed and optimized Facebook & Instagram ad campaigns for e-commerce, local businesses, and personal brands. Created custom UGC video ads, short-form reels, and ad creatives tailored for high conversions. Performed audience research, A/B testing, and campaign structure management to deliver lower cost-per-lead (CPL) and higher ROI. Developed engaging ad scripts, headlines, and call-to-action (CTA) strategies.
Social Media & Ad Creative Specialist
Jan 2021 - Jan 2022 • 1 yr
Shot and edited short-form promo video content for Instagram and TikTok/Reels platforms. Conducted Facebook Pixel setup, custom event tracking, and retargeting campaigns to improve conversion tracking and audience engagement for various clients.