Boris A.

Brand Identity Design & Brand Strategy | Brandon Archibald

Brandon Archibald • Lavoratore autonomo

Sep 2015 - Present • 10 yrs 11 mos

Leading end-to-end brand development projects, from early brand strategy and positioning to the execution of complete brand identity systems. The work focuses on shaping how brands look, feel, and communicate across all touchpoints, translating strategic thinking into strong visual languages. Projects typically include brand strategy, logo evolution or refinement, visual identity systems, and graphic design assets that support long-term brand consistency and recognition.

Brand identity Design & Logo Design | Brand On

Brand On • Lavoratore autonomo

Jul 2008 - Aug 2015 • 7 yrs 1 mo

Worked on building and evolving brand identities with a strong emphasis on visual clarity and brand meaning. The role involved developing brand foundations and translating them into cohesive identity systems that align with a brand’s values and audience perception. The work combined logo design, brand identity design, and graphic design, ensuring that each element contributes to a unified brand experience and supports recognition, trust, and emotional connection.

Brand Identity Design & Website Design | Fortexfactory Ltd

Fortexfactory Ltd • Lavoratore autonomo

Feb 2006 - May 2008 • 2 yrs 3 mos

Focused on creating integrated brand identities that extend seamlessly into digital environments. In addition to brand identity and logo design, the work included website design and visual storytelling for online platforms. Projects often required aligning brand strategy with web design, graphic design, and digital touchpoints, resulting in cohesive brand systems that function both visually and technically across print and web.