
James Brook
GoHighLevel Expert, Funnels, CRM Automation Specialist
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GoHighLevel & Marketing Automation Specialist
Macapa (Health & Wellness Brand) • Freelance
Oct 2025 - Present • 7 mos
Collaborated with Macapa, a health and wellness brand, to design, implement, and optimize a complete GoHighLevel (GHL) system tailored to their business growth goals. Led the full CRM setup, including pipeline creation, contact segmentation, lead management, and workflow automation to streamline operations and improve customer journey tracking. Successfully warmed up their email list and developed high-converting email marketing campaigns, including broadcast campaigns, drip sequences, and automated follow-up workflows. Optimized email deliverability, open rates, and click-through rates through strategic campaign structuring and audience targeting. Built and managed SMS marketing automation, including bulk messaging, personalized follow-ups, and trigger-based communication systems to enhance engagement and retention. Designed and deployed high-converting sales funnels, landing pages, and lead capture forms to drive consistent lead generation and conversions. Implemented advanced marketing automation workflows, including lead nurturing sequences, appointment booking systems, calendar integrations, and client onboarding processes. Integrated third-party tools such as Stripe, Zapier, and other APIs to create a seamless and scalable system. Additionally, developed and integrated an AI-powered chatbot to improve customer support, automate responses, and enhance user experience. Set up VAPI integration for advanced communication automation and system efficiency. Currently managing and optimizing their GoHighLevel account, continuously improving funnels, automation workflows, CRM performance, and overall marketing strategy to ensure scalable growth and long-term success