c
caribougnier

Caroline R

@caribougnier

Freelance all in one webmarketing

Francia
Francese, Inglese
Alcune informazioni sono riportate in lingua inglese.
Chi sono
I help freelancers and SMEs transform their expertise into visibility, clients, and growth through digital marketing. I assist in defining digital marketing strategies, improving SEO and online visibility, creating or optimizing WordPress sites, and structuring client acquisition.... Continua a leggere

Competenze

c
caribougnier
Caroline R
offline • 

Consulta i miei servizi

Ottimizzazione tecnica SEO
I will optimise your website ranking
A partire da500 USD / progettoMaggiori dettagli

Portfolio

Esperienza lavorativa

Coty

Coty

Full time • 1 yr 7 mos

Marketing Manager Travel Retail Europe/Africa Fragrance/Cosmetics/ Sun Care

Apr 2017 - Jun 2018 • 1 yr 2 mos

Lead a portfolio of 10 luxury fragrances and cosmetics brands including Gucci, Lancaster Sun, Bourjois, Escada, Joop, Stella McCartney, distributed in Duty Free across Europe/Russia/Israël/Africa. 1) Brand and P&L management: - Meet share growth, sales and financial targets; manage priorities in context of heavy workload - Lead Gucci fragrance reinvention and defend Lancaster #1 position in sun care.

Trade Marketing Manager Global Max Factor Make-up after P&G merger

Oct 2016 - Mar 2017 • 5 mos

Prepare job transition from P&G to Coty after merger. Roll-out in-store and portfolio strategy to markets and hand over to new team relocated in London.

Procter_& Gamble

Trade Marketing Manager Global Max Factor Make-up

Procter & Gamble • Full time

Nov 2010 - Sep 2016 • 5 yrs 10 mos

Led in-store strategy through digital transformation with strong achievements in: 1) e-Commerce: improved the eMerchandising experience for top 10 e-retailers (Amazon UK/ DE, Boots UK, Otto DE, L'Etoile Russia...) : strategic assortment, taxonomy, filtering rules, content, site search, competitive benchmarking. 2) Trade Marketing: Development and implementation of the first on-line planogramming tool for the brand.