Carson L.
Creative Director
Competenze
Consulta i miei servizi

Portfolio
Esperienza lavorativa
Founder and Creative Director
Instinct • Lavoratore autonomo
Feb 2025 - Present • 1 yr 5 mos
Founded and launched a premium Brazilian Jiu-Jitsu apparel brand from zero, building the entire operation independently Designed and released multiple collections including competition, lifestyle, and limited-edition themed drops Built an automated wholesale outreach system generating gym and retail partnerships across the BJJ market Grew brand presence across Instagram and TikTok through organic content strategy and drop psychology Developed a made-to-order production model eliminating inventory costs and overhead entirely Coordinated overseas manufacturing across multiple production runs, managing timelines, quality control, and cost negotiation Built and deployed email marketing automation across multiple product launches Created all brand creative in-house — design, copy, content, and campaign direction — with zero agency spend Currently planning and executing a 4-drop 2026 release calendar across 5 new collections simultaneously