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cassia_sawazaki

Cassia Sawazaki

@cassia_sawazaki

Performance and Market Intelligence Coordinator

Brasile
Portoghese, Inglese, Spagnolo
Alcune informazioni sono riportate in lingua inglese.
Chi sono
I’m a Growth Marketing Specialist focused on performance, data intelligence, and scalable acquisition strategies. I help businesses turn marketing into revenue through: ✔ Paid Media (Meta, Google, TikTok) ✔ Funnel optimization & conversion strategy ✔ Data analysis (BI, tracking, performance insights) ✔ Full-funnel growth strategy If you’re looking for real performance, let’s talk.... Continua a leggere

Competenze

c
cassia_sawazaki
Cassia Sawazaki
offline • 
Tempo di risposta medio: 1 ora

Consulta i miei servizi

Strategia di digital marketing
I will growth your business with marketing focused on performance
Videografia IA
I will create a 20 to 50 second ai generated video for social media

Esperienza lavorativa

Performance and Market Intelligence Coordinator

Braslive Entertainment • Full time

Jul 2025 - Present10 mos

Team management and coordination of performance analysis, budget allocation, and financial planning based on data and KPIs. Responsible for the strategic management of paid media and digital performance, optimizing campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital channels. Focused on acquisition, remarketing, and lead generation and qualification, driven by data and targets such as ROI, CPA, and CPL. Integration with creative, BI, and Market Intelligence teams to maximize conversions. Management of CRM, Power BI, SQL, and GCP (Google Cloud Platform). Development of executive presentations to support strategic decision-making.

Head of Marketing and Market Intelligence

Bittar Neurociência • Full time

Oct 2023 - Apr 20251 yr 6 mos

Led a cross-functional team responsible for communication, inbound, and outbound marketing. Accountable for market intelligence and B2B and B2C strategic planning to support executive decision-making. Coordinated the restructuring of websites, social media, communication journeys (CRM), and the sales funnel. Built an internal CRM and structured data extraction processes to support the intelligence function, defining target audiences and strategies while reducing costs associated with external lead acquisition. Configured databases using BigQuery and GCP, implementing automated data update pipelines. Reported directly to the executive board, delivering complex executive presentations and in-depth data analysis.