Cecilia A

Social Media & SEO Marketing Manager

Real Vision • Freelance

Sep 2024 - Present • 1 yr 11 mos

As a Social Media & SEO Marketing Manager, I was responsible for developing and executing digital marketing strategies that helped businesses increase online visibility, build strong brand awareness, and drive consistent business growth. I managed multiple client accounts across various industries, ensuring every marketing campaign aligned with business goals and delivered measurable results. My primary responsibility was managing social media platforms, including Facebook, Instagram, LinkedIn, TikTok, Pinterest, and X (Twitter). I planned monthly content calendars, created engaging posts, designed marketing campaigns, and maintained a consistent brand voice across all channels. I monitored audience engagement, responded to comments and messages, and built positive relationships between businesses and their customers. I developed creative content strategies that included promotional graphics, short-form videos, educational posts, blog articles, infographics, and product highlights. Every piece of content was optimized to increase reach, improve engagement, and encourage customer interaction while supporting the client's overall marketing objectives. SEO played a major role in my daily responsibilities. I performed detailed keyword research, website audits, competitor analysis, and on-page optimization to improve search engine rankings. I optimized landing pages, blog content, meta titles, meta descriptions, image alt text, internal links, and website structure to increase organic traffic. I also collaborated with web developers to improve website speed, mobile responsiveness, and overall user experience. I managed paid advertising campaigns through Meta Ads Manager and Google Ads. My responsibilities included campaign planning, audience targeting, budget allocation, keyword selection, ad copywriting, A/B testing, conversion tracking, and campaign optimization.

E-commerce Digital Marketing Specialist

MadamSew • Freelance

Apr 2024 - Present • 2 yrs 4 mos

As an E-commerce Digital Marketing Specialist, I managed online marketing campaigns designed to increase product visibility, drive website traffic, and improve online sales. I worked with e-commerce businesses to develop effective marketing strategies that supported business growth and enhanced the customer shopping experience. My responsibilities included managing product listings, optimizing product descriptions with SEO best practices, creating promotional campaigns, and maintaining consistent branding across online stores and social media platforms. I developed marketing strategies for product launches, seasonal promotions, and special sales events to maximize customer engagement and revenue. I managed paid advertising campaigns using Meta Ads and Google Ads, focusing on audience targeting, campaign optimization, and budget management to achieve the highest possible return on investment. I also created engaging email marketing campaigns to promote new products, recover abandoned carts, and encourage repeat purchases through personalized customer communication. I analyzed website performance, customer behavior, and sales data using Google Analytics and e-commerce reporting tools. Based on performance insights, I recommended improvements that increased conversion rates, enhanced user experience, and strengthened customer retention. I worked closely with designers, customer support teams, and business owners to ensure every marketing campaign aligned with company goals and delivered measurable results. My focus on strategic planning, creativity, and performance optimization helped businesses increase online visibility, attract more customers, boost sales, and build long-term success in competitive online marketplaces.

Digital Marketing Virtual Assistant

Baby Yoda NFT • Freelance

Apr 2024 - Present • 2 yrs 4 mos

As a Digital Marketing Virtual Assistant, I provided comprehensive marketing and administrative support to business owners, entrepreneurs, and marketing agencies. I managed daily digital marketing tasks, allowing clients to focus on growing their businesses while maintaining an efficient online presence. My responsibilities included scheduling and publishing social media content, creating graphics using Canva, writing engaging captions, responding to customer inquiries, monitoring comments, and managing online communities. I maintained content calendars and ensured consistent posting across Facebook, Instagram, LinkedIn, TikTok, Pinterest, and other social media platforms. I assisted with Search Engine Optimization (SEO) by performing keyword research, optimizing website content, updating meta descriptions, publishing blog posts, and monitoring website performance. I also supported Google Ads and Meta Ads campaigns by preparing creatives, monitoring campaign results, and generating performance reports. I handled email marketing tasks such as creating newsletters, scheduling campaigns, organizing subscriber lists, and tracking campaign performance. I maintained customer databases, updated CRM systems, and prepared spreadsheets and reports for business analysis. I also performed administrative duties including internet research, data entry, file organization, calendar management, appointment scheduling, document preparation, and project coordination. I worked with tools such as Google Workspace, Microsoft Office, Canva, Trello, Asana, Slack, and Zoom to ensure smooth communication and workflow. My responsibilities required excellent time management, attention to detail, strong communication skills, and the ability to manage multiple projects simultaneously. By combining administrative support with digital marketing expertise, I helped clients improve productivity, strengthen their online presence, increase customer engagement.