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Esperienza lavorativa
Freelancer.com
Lavoratore autonomo • 3 yrs 10 mos
Brand Strategy Researcher (39AI)
Jun 2025 - Apr 2026 • 10 mos
Led market research and brand strategy for Feelin AI, an AI role-play chatbot targeting Western Gen-Z audiences. Independently produced 6 research deliverables including a Content Taxonomy, Trend Analysis Report, Competitive Intelligence Report, Reddit Community Growth SOP, and Creator Incentive System — all from scratch, delivered remotely, and used directly in brand and product decisions. Conducted cross-platform social listening across Reddit, Discord, Twitter/X, and TikTok to map audience behavior and surface emerging content trends.
KOC Strategy & Insights Manager (EezyCollab)
Mar 2024 - Jun 2025 • 1 yr 3 mos
Managed influencer research and outreach strategy for 10+ concurrent cross-border campaigns spanning AI tools, e-commerce, and SaaS brands. Screened 200+ creators daily across TikTok, Instagram, YouTube, and Twitter — built a pipeline of 1,000+ Western influencers with a 20% email response rate. Produced a Competitive Intelligence Report on rival platforms that became the primary decision document for market entry. Led a data-driven strategic pivot that improved partnership conversion rates significantly.
Social Media & Influencer Marketing Specialist (PeckPerk)
Apr 2023 - Jan 2025 • 1 yr 9 mos
Managed overseas social media accounts and influencer marketing campaigns across smart pet products, consumer electronics, and new energy verticals. Grew brand engagement rate to 30% and followers by 75%. Partnered with 300+ international influencers across 80 content collaborations averaging 100K impressions each. Produced a 3,000+ word EV charging market research report used to guide brand positioning. Managed Facebook/Instagram Ads with 5:1 ROI.