Certain

Shopify Ecommerce Designer & Digital Growth Specialist for Candle & Beauty Brand

Jessamine Creations, and Urban Hair Growth Oil Brand • Full time

Sep 2025 - Present • 10 mos

I worked closely with the owner of Jessamine Creations (jessaminecreations.com), a U.S.-based candle and beauty brand, across multiple projects to improve online visibility, build high-converting ecommerce stores, and support brand growth. I began by setting up and optimizing the Google Business Profile, improving local visibility on Google Search and Maps. This included accurate business configuration, category optimization, and integration with Google Search Console to ensure proper indexing and discoverability. As the brand expanded, I redesigned the Shopify store for the candle business (jessaminecreations.com), as a shopify developer, transforming it into a structured, mobile-responsive, and conversion-focused ecommerce experience. I optimized navigation, collections, product listings, and integrated seasonal merchandising while maximizing the existing theme without requiring additional cost. I later designed a separate Shopify store for the client’s natural hair growth oil brand (urbanhairoil.com), creating a clean, premium storefront with strong product presentation, trust-building elements, and optimized user flow. Skills demonstrated: Shopify design & customization Shopify redesign Ecommerce UX/UI Product structuring, Google Business Profile optimization, Shopify SEO setup (GSC, GMC), Shopify Conversion-focused design, Shopify conversion rate optimiztion Shopify branding consistency And long-term client collaboration.