
Charlotte Noah
Content and Visual Design Specialist
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Esperienza lavorativa
Upwork
Freelance • 8 yrs 1 mo
Packaging & Brand Designer | Food Packaging, Labels & Brand Identity
May 2023 - Present • 3 yrs 5 mos
I work with businesses, brands, creators, and service providers to develop professional visual experiences across print and digital platforms. My work combines creative direction, layout design, branding, typography, visual hierarchy, and practical design thinking to create polished and consistent brand materials. My experience includes designing luxury fashion catalogs, lookbooks, magazines, brochures, product presentations, packaging systems, product labels, boxes, pouches, and multiple-SKU brand collections. I also create professional online course workbooks, editable PDF templates, educational resources, and branded digital documents in Canva. For digital businesses, I design and develop modern Wix websites with clear navigation, responsive layouts, compelling service presentation, and conversion-focused calls to action. I focus on creating designs that are visually appealing while remaining functional, organized, and easy for the intended audience to use. Across every project, I prioritize brand consistency, attention to detail, strong composition, usability, and premium presentation. My goal is to help clients communicate their value clearly and build a visual presence that looks professional, trustworthy, and memorable.
Freelance Content & Visual Designer
Feb 2022 - Present • 4 yrs 8 mos
As a Freelance Content & Visual Designer, I work with businesses, coaches, authors, creators, and brands to transform ideas, raw content, and product information into polished, professional materials. My work includes content rewriting and proofreading, AI-assisted content refinement, Canva ebook and workbook design, lead magnets, magazines, catalogs, lookbooks, brochures, food packaging, product labels, and branded marketing materials. I manage projects from the initial brief through design development and final delivery, paying close attention to typography, layout, readability, visual consistency, branding, and presentation. I also work closely with clients to understand their audience, preferred style, and project goals before developing the final direction. My approach combines creative design with practical communication, ensuring that the final deliverables are not only visually appealing but also clear, organized, and ready for professional use.
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