Christopher O

Growth Lead & Digital Strategist | OneMAI (Fintech)

OneMAI • Full time

Feb 2026 - Oct 2026 • 8 mos

Spearheaded the visual identity and content engine for a new fintech brand. - High-Efficiency Ad Buying: Executed Meta Ad campaigns achieving an ultra-low €0.09 Cost Per Result through precision audience targeting. - Creative Strategy: Produced high-converting video creatives that outperformed industry benchmarks. - Funnel Optimisation: Designed the "Traffic-to-App" user journey, ensuring low bounce rates and high intent. - Brand Storytelling: Developed the "Relatable Admin vs. Automated App" content series to simplify complex financial tech for users. - Viral Content Production: Scripted and edited short-form video content (Reels/TikToks) using CapCut and AI tools to drive organic reach. - WhatsApp Automation: Designed workflows for customer support and automated onboarding using WhatsApp Business API concepts. - User Retention: Implemented event-triggered messaging to reduce drop-off rates during sign-up. - CRM Integration: Mapped customer data flows between the Web App and marketing channels for personalized communication. - Community Growth: Managed community engagement across social channels, turning viewers into waitlist signups.

Social Media Manager & Digital Strategist

Maru Travel, Dubai • Full time

Jun 2025 - Jan 2026 • 7 mos

- Spearheaded the "2026 Manifest" strategy, pivoting the brand from generic travel content to a "Passive Luxury" aesthetic focused on high-net-worth exclusivity. - Designed and curated high-end Reels and promotional assets for elite destinations including the Amalfi Coast, Maldives, and Seychelles. - Analysed organic reach and proposed targeted meta-ad strategies, including cost-per-lead optimisation and price-transparency models to qualify high-value leads.

Meta Ads Manager

Dorset Extensions Group • Freelance

Aug 2025 - Sep 2025 • 1 mo

Developed and executed comprehensive Meta ads strategies to drive lead generation, crafted persuasive, high-converting ad copy that effectively engaged target audiences and managed campaign performance through ongoing analysis, testing, and optimisation.