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CRM Workflow Automation Specialist
Hamilton Devices • Freelance
Oct 2025 - Present • 7 mos
Designed and implemented a multi-branch lead scoring workflow in HubSpot triggered by real-time contact score changes Built conditional branching logic to automatically classify contacts into lifecycle stages — Sales Qualified Lead (SQL ≥70), Marketing Qualified Lead (MQL ≥30), and Lead (≥1) Configured automated "Edit Record" actions to update lifecycle stages without manual CRM intervention Set up internal email notification sequences to alert the responsible sales rep instantly upon lead qualification Reduced manual lead qualification effort by streamlining the entire top-of-funnel segmentation process