
Ashok Kumar
Expert Designer Cum Developer
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Senior developer
Upwork • Full time
Dec 2009 - Present • 16 yrs 10 mos
Your website may look good — but if visitors aren't turning into customers, the problem usually isn't the technology. It's the design, user experience, messaging, structure, speed, and conversion flow. I help businesses turn underperforming websites and ecommerce stores into modern, fast, easy-to-use, conversion-focused experiences that are built around business goals — not just aesthetics. What I can help you with: → Shopify & Shopify Plus — custom storefronts, product pages, theme customization, CRO-focused ecommerce design → WordPress & WooCommerce — custom websites, redesigns, landing pages, performance optimization → Webflow — pixel-perfect development, CMS, responsive builds and animations → Framer — modern marketing websites, landing pages and responsive builds → Squarespace — Fluid Engine websites, responsive layouts and conversion-focused redesigns → UI/UX Design — Figma wireframes, high-fidelity designs and complete website experiences → Website Redesigns — transforming outdated websites into modern, conversion-focused experiences → Landing Pages — strategically structured pages designed to generate leads and sales My approach 1. I don't simply take a Figma file and turn it into code. 2. I look at the complete customer journey: Attention → Trust → Understanding → Desire → Action 3. That means I pay close attention to: • Clear messaging and positioning • Above-the-fold conversion • CTA placement • Product/service presentation • Mobile UX • Navigation and information architecture • Trust signals and social proof • Page speed and responsive performance • Checkout/product-page friction • SEO-friendly structure • Analytics and conversion tracking Platforms I work with Shopify | Shopify Plus | WordPress | WooCommerce | Webflow | Framer | Squarespace | Figma Whether you're launching a new website, redesigning an existing one, or trying to improve an ecommerce store that isn't converting, I can help with both the strategy and execution.