Unaiza Fatima

Senior WordPress Designer & Developer

Hexa • Full time

Dec 2023 - Present • 2 yrs 7 mos

Spearheaded the design, development, and deployment of custom web solutions for a diverse range of clients, delivering scalable, high-performance, and user-focused digital experiences. Managed the complete project lifecycle from requirement gathering and UI/UX design to development, testing, and deployment. Key Contributions: UI/UX & Front-End Development:Designed and developed responsive, visually appealing, and user-friendly interfaces using HTML5, CSS3, JavaScript, React.js, Bootstrap, and Tailwind CSS, ensuring optimal performance across devices. WordPress Development: Built custom WordPress themes, plugins, and dynamic website solutions tailored to client requirements. Integrated third-party APIs, payment gateways, and custom functionalities to enhance website capabilities. Back-End Development: Developed and maintained server-side functionality using PHP and MySQL, ensuring secure, scalable, and efficient web applications. GoHighLevel Expertise: Customized GoHighLevel CRM, funnels, websites, forms, surveys, workflows, and automation systems to improve lead generation, customer engagement, and business operations. Project Leadership & Client Collaboration: Worked closely with clients to translate business requirements into technical solutions, managed project timelines, maintained quality standards, and consistently delivered projects on schedule. Technical Skills: HTML5, CSS3, JavaScript (ES6+), React.js, WordPress, GoHighLevel (GHL), Bootstrap, Tailwind CSS, PHP, MySQL, API Integrations, CRM Customization, Responsive Web Design, UI/UX Development, and Website Optimization.

GoHighLevel (GHL) CRM Specialist | Automation & Funnel Developer

Software Keys Hub • Full time

Mar 2025 - Jan 2026 • 10 mos

Experienced in leveraging GoHighLevel (GHL) to build, customize, and optimize complete marketing and sales systems for businesses. Skilled in designing high-converting funnels, automating workflows, and managing CRM operations to improve lead generation and customer retention. Key Responsibilities & Expertise: CRM Setup & Management: Configured and managed GoHighLevel accounts, pipelines, and contact management systems tailored to business needs. Funnel & Website Development: Designed responsive landing pages, sales funnels, and websites using GHL builder with a strong focus on conversion optimization and user experience. Automation & Workflows: Created advanced automation workflows including email/SMS campaigns, appointment reminders, lead nurturing sequences, and follow-up systems. Form, Survey & Pipeline Optimization: Built custom forms, surveys, and sales pipelines to streamline lead capture and improve conversion tracking. Integration & Customization: Integrated third-party tools and APIs to extend GHL functionality and enhance business operations. Performance Optimization: Continuously improved CRM workflows, funnel performance, and automation efficiency to maximize ROI and lead conversion rates.